Monday, December 3, 2007

Read My Back


In the old days, publicising books was the province of the publisher. That's still so in many cases, but these days most authors feel obliged to do a bit of self-promotion.

My writing partner and I have found one good and relatively cheap way to advertise the Jack Russell: Dog Detective series. We had tee-shirts printed with an advertisement. Instead of using a cover image, we used a big photo of OUR JR on the front, with the series title above him. On the back, we have the website and a simple slogan. If I wear my shirt in public, not many people react. If we BOTH wear our shirts, people do. They know, because there are two, that it's not just a random dog picture. All kinds of people comment, which means one of us will turn to reveal the slogan. People read the slogan in queues, too. If anyone smiles, comments or even gives us a second glance, we whip out a business card with the picture and slogan and website on it, and tell them they can read the story behind the story right there.
Granted, the dog angle is easier to "use" than some other works would be. For example, if I had my GOLD'S BRIDE slogan, "WIFE FOR SALE" on a tee-shirt, and wore it in public, it might cause a rather weird reaction. I am, after all, a wife. I am also 50 years old.
Come to think of it.....

1 comment:

BJ Cullen said...

Hey Sally! Shirt looks great! Do you have one to send me or a few signed business cards please? If so, email me you know my address) and I will give you my address though I think i told it to you in my first email??